If you have not heard of geofence push notifications, you may have experienced it. Have you ever walked past a shop or into a specific area and received a push notification on your phone? If you haven’t, there is a good chance that soon you will start experiencing targeted messaging like this more and more.
Using the Eazi-Apps push notification service, you can can send out messages that pop up on your customers’ mobile devices with offers, deals, vouchers and updates. These messages are usually sent out when you hit the send button, or the message may even be scheduled to go out at a future date or time.
Using the Eazi-Apps push notification service, you can can send out messages that pop up on your customers’ mobile devices with offers, deals, vouchers and updates. These messages are usually sent out when you hit the send button, or the message may even be scheduled to go out at a future date or time.
The simplest way your business can use geofencing is by sending out special offers when a customer is in close proximity to your business. However, there are unlimited uses for this type of targeted messaging. Here are some examples to think about:
Recent studies have found that push notifications increases app user retention rates by an average 100% and that the use of push notifications leads to an average of 26% more monthly opens. With this in mind it is important that your business does not send out messages indiscriminately as this can lead to your customers disabling this feature, or worse still, deleting the app. You should always think about the customer first and deliver time and location sensitive messages that offer value. You can do this by narrowing the virtual fence and targeting customers that are on your doorstep.
In summary, your business can use geofence notifications as part of your overall marketing strategy. Sending out timely relevant messages offers a powerful addition to your overall marketing mix, helping you increase sales and drive in extra walk-in traffic.